Unlocking value in a brand’s customer data is the overarching objective of the recently launched SAP Data Network. Revealing the potential of data, and using it to create drivers for innovative business models and growth, is the network’s constant mission that, ultimately, drives brand loyalty.
Helen Arnold, president, SAP Data Network, sat down with Loyalty360 at the recent SAPPHIRENOW | ASUG Annual Conference in Orlando to talk about the SAP Data Network.
“It’s so relevant for all our customers,” Arnold....