Saks Media Network Offers Brand Partners Digital Advertising Opportunities
The Saks Media Network was launched to assist brands in their efforts to connect with customers seeking luxury products offered by the ecommerce platform. The new network will allow brands to position digital ads across the shopper’s journey. Leveraging first-party customer data and 435M+ annual visits made to Saks’ website, brands are invited to engage customers through product advertisements and banners.
“With the launch of our Saks Media Network, we are expanding our offerings for brand partners by helping their products reach the right luxury customers when and where they are actively looking to purchase,” said Kristin Maa, Senior Vice President, Growth, Saks. “Our view of the full shopping journey across the Saks Fifth Avenue digital and physical ecosystem enables meaningful, personalized customer engagement and product discovery, and the Saks Media Network is the next step in leveraging our data-driven insights and industry expertise to enhance the customer experience.”
Saks seeks to present an online shopping experience that will inspire luxury product enthusiasts. Saks’ in-house media team will work with brand partners to ensure that advertising campaigns placed through the network are developed with the business goals in mind. Advice provided by the Saks team will be driven by customer insights and reports. The network is also seen as a way for brand partners to interact with Saks’ loyal customer base.
“Saks Media Network presented an exciting new avenue to achieve our business goals by increasing our brand’s visibility and driving improvements in both traffic and revenue for Ramy Brook on Saks’ ecommerce platform,” said Ramy Brook Sharp, Founder and Creative Director of contemporary clothing brand Ramy Brook. “Saks’ mission to help customers express themselves through inspiring fashion is closely aligned with our vision to empower women and help them feel confident wearing Ramy Brook, so we were thrilled to embrace this new opportunity to engage with Saks customers.”
Learn about the SaksFirst Card and the SaksFirst World Elite Mastercard® options and benefits here:
https://www.saksfifthavenue.com/saks-first
Read More on Trends, Updates, and Industry Leaders
Read more on Loyalty360:
Saks Expands Limitless Loyalty Program
Saks Luxury Pulse Survey Reveals Value of Personalized Shopping Experiences
Digital Engagement: Transforming Customer Loyalty