During Thursday’s first-quarter earnings conference call, grocery store chain Safeway CEO Steve Burd told analysts that the company’s highly successful Just for U customer loyalty program could reach 6 million members by year’s end. The program is less than a year old and already represents about 45% of Safeway’s sales.
Safeway’s loyalty program offers an additional 10% to 20% savings off its Club Card, and it’s driving increased purchases from consumers jumping into the “loyal” category....