Brands are increasingly realizing the tremendous marketing and customer engagement potential of a solid loyalty program. Part of this growing awareness is due to the rising success of burgeoning loyalty programs appearing across a number of different industries, and now Ryder is proud to count itself among these ranks.
Ryder, a well-known operator of transportation supply chain management products and various rental truck services, has just announced that its loyalty program has officially reached 20,000 members. The program is called....