Rite Aid Corporation has entered into a strategic partnership with Adobe to deliver personalized and connected health and wellness experiences to Rite Aid customers. Rite Aid will use the Adobe Experience Cloud, Adobe’s solution for experience creation, marketing, advertising, analytics, and commerce, to deliver these experiences. The Experience Cloud will enhance Rite Aid’s ability to offer more consistent, compelling, and continuous customer experiences across all customer touchpoints by connecting Rite Aid’s pharmacy....

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