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Regal Entertainment Group, which runs the No. 1 theatre loyalty program in the country known as Regal Crown Club, wants to augment customer engagement for its most loyal fans. The Regal Crown Club Red Carpet Dreams official sweepstakes is offered for loyalty program members through Feb. 22.
The grand prize winners of the sweepstakes will earn a trip for two to the Red Carpet Arrivals at the 2016 Oscars in Los Angeles.
Regal Crown Club members can enter to win by using their cards when purchasing tickets to any movie nominated for this year’s Best Picture Oscar.
Richard M. Grover, Director of Marketing & Communications, Regal Entertainment Group told Loyalty360 that Regal Crown Club members represent “our most loyal moviegoers, so we continue to look for opportunities to award them for their patronage.”
Grover added: “The Academy Awards are the most anticipated awards show of the year and what better way to reward our members than by giving them the opportunity to experience the glitz and glamour of the Red Carpet. Regal is the only exhibitor offering tickets to the official red carpet viewing stands and it enhances our customer positioning as the premiere place for entertainment.”
In the weeks leading up to the Oscars, which are slated for Feb. 22 on ABC, the “Best Picture” nominated films have an increased demand at the theatre box office.
“Sometimes these titles opened in our theatres months earlier, but the awards season buzz creates new interest,” Grover said. “By showcasing these films at our theatres, we invite our members to see these great films with the added incentive of possibly being a part of the big show the following year simply by swiping their RCC cards.”
The films nominated for this year's Best Picture Oscar are:
American Sniper (R)
The Grand Budapest Hotel (R)
The Imitation Game (PG-13)
The Theory of Everything (PG-13)
Regal fans can access the Regal Crown Club by their card or through a mobile device for easy access on-the go by downloading the Regal Movies app. Users can program their favorite theatre, gather movie information, select show times and purchase tickets through the app.
Regal Entertainment Group operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,367screens in 574 theatres in 42 states along with Guam, Saipan, American Samoa, and the District of Columbia.
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