Major sports apparel brand Reebok launched “Reebok Impact,” creating an AI-driven fashion affair on the social platform Instagram. Footwear fans of the brand will be afforded the ability to design “AI-infused” digital sneakers. Leveraging Futureverse’s AI with real-time chat functionality, Reebok fans can tailor Reebok Pump, Classic Leather, or Club C models with their footwear vision enhanced by AI-generated art.
“We are thrilled to announce the launch of Reebok Impact, which marks an important milestone in our commitment to innovation and technology. We are excited to partner with Futureverse to explore new and engaging ways to bring our brand’s ethos to a wider audience. Through Reebok Impact, we look forward to revolutionizing the digital fashion landscape and providing our customers with a unique and immersive experience,” said Todd Krinsky, CEO of Reebok.
Within “Reebok Impact,” users can find an incentive to purchase physical sneakers.
“Together, we’ve pushed the boundaries of both personal expression with the exemplification of life imitating art and art imitating life. Leveraging AI creates an easy-to-navigate user experience that meets sneaker fans where they are,” adds Shara Senderoff and Aaron McDonald, Co-Founders of Futureverse.
Fans can develop four digital sneaker creations for free. The styles can be shared, while game-ready files are available for purchase. The files can be used with Unreal Editor for Fortnite (UEFN). Future virtual experiences are promised for Reebok fans. Both Reebok and Futureverse plan to work together to deliver a virtual-meets-physical experience for the brand’s fans.
Learn more about the initiative at:
https://www.reebokimpact.com/en
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