The Red Roof Inn’s RediCard loyalty program is nearing a major milestone: 1 million members.
Brenda Eddy, who has managed the RediCard loyalty program for the past five years, told Loyalty 360 that this milestone is a phenomenal achievement for the company.
“It’s huge for us,” she said. “We’re very excited about it.”
Eddy questions some companies that boast about having 10, 20, or 30 million members.
“Every couple of years we purge our database,” Eddy said. “We don’t want....