Whenever a loyalty marketer can fashion personalized and effective customer engagement campaigns, success usually follows for that brand. At Red Roof Inn, that is the course taken to impact customer loyalty.
Loyalty360 caught up with Red Roof Inn CMO Marina MacDonald to discuss this vital customer strategy.
Can you give is a high level overview of your customer philosophy and share how this perspective helps drive more effective engagement and, therefore, better marketing outcomes?
Our customer philosophy is the customer comes first. We....