Red Roof Enhances RediRewards Loyalty Program for Easier Customer Engagement

Red Roof recently enhanced its RediRewards loyalty program to make it easier for members to access membership perks. RediRewards' Member Exclusives rates are now published right on the website and members can book directly on the website, via the mobile app, or by phone.

"We're making it easier and faster for our most loyal customers to get the very best rates available, right from our website," says Marina MacDonald, Chief Marketing Officer, Red Roof. "RediRewards members can see their savings and know that they're getting the best deals we are offering. Their exclusives rates are easier to find and faster to book."

RediRewards discount offers were previously sent to members monthly in a subscription email. Now, members can skip the wait and go straight to the website or the mobile app.

New perks include earning points on bookings, redeeming points for discounts, gift cards or merchandise, and insider access to discounts on partner brands. Members enjoy additional benefits during their stay, including complimentary bottled water, members-only reservation line and more.

Red Roof has also partnered with Sertifi secure credit card booking enhancements. When booking third parties, guests can now pay for and book others directly on Red Roof’s website.

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