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Ford’s VP of global marketing, Jim Farley recently described the recession simply as a “blessing” for the automaker. With plummeting sales and loss of consumer sentiment, companies have been challenged to reexamine their business models, listen more closely to their customers, and offer greater value in order to retain customers. Marketers that have been successful in facing these challenges are now realizing the rewards, and are still offering up rewards for their customers.
Ford Motor Co., now coined....
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