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Customers (especially younger consumers) are significantly more likely to give their loyalty to brands that they perceive as socially conscious. In addition, brands’ efforts in corporate social responsibility tend to be most effective when the cause is authentic to the brand. Because of these facts, it is exciting to see that Qdoba has launched a campaign to engage customers by taking on childhood hunger.
Qdoba Mexican Eats, a Mexican fast-casual chain, is teaming up with No Kid Hungry for the third year in a row to help end childhood hunger in the United States. Throughout the month of September, Qdoba guests can donate $2 to No Kid Hungry at participating locations and in return receive a coupon for a free order of chips and queso with the purchase of an entrée on a later visit.
“No Kid Hungry’s mission is close to our hearts so we’re proud to be joining forces again on such a meaningful program,” says Jill Adams, Vice President of Marketing for Qdoba. “One in six kids in the United States lives with hunger; that’s simply unacceptable. Our goal this year is to raise $200,000, which can provide up to 2 million meals. Please come dine with us during September and support the cause. Together we can reach the goal and make a difference in so many children’s lives.”
More than 12 million children in the United States live in food insecure homes, which means that their households don’t have enough food for every family member to lead a healthy life. No Kid Hungry is working to end childhood hunger through effective programs that provide kids with the food they need. Funds raised through No Kid Hungry support federal nutrition programs such as the school breakfast program, the summer meals program, and the afterschool meals program.
“We’re so grateful to have the support of Qdoba in our mission to end childhood hunger in the United States,” says Diana Hovey, Senior Vice President at Share Our Strength, the organization behind the No Kid Hungry campaign. “With a $2 donation, each Qdoba customer is providing up to 20 meals for children in need. Qdoba has been an amazing ongoing partner and we look forward to another successful year working together to end childhood hunger!”
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