PUMA has entered New Tokyo, the virtual city with the virtual streetwear shop 10KTF, owed by digital artist Wagmi-san. Wagmi-san’s collections and NFT community recently partnered with PUMA in the webspace.

The partnership was announced during the week of NFT.NYC, a conference attended by crypto industry professionals, traders, and other web3 enthusiasts. The official announcement confirms weeks of speculation after PUMA tweeted a video previewing the new release of a classic sneaker.

The video contained a hidden frame with the shop’s logo and Wagmi-san at his storefront. The clue was quickly discovered and fueled conversations around its meaning for 10KTF collectors.

“PUMA values the extremely engaged and passionate community that Wagmi-san has nurtured,” said Adam Petrick, chief brand officer at PUMA. “We’re excited to join 10KTF and bring a physical layer to the current digital experience.”

Wagmi-san has previously alluded to his ambitions of bringing physical goods beyond the metaverse.
“Thanks to the rise of our 10KTF community and the like-minded craftspeople at PUMA, a long-held dream of mine gets to be fulfilled. I am grateful for the opportunity to bring our crafts and our stories into the physical realm and usher in a new era for New Tokyo,” he said.

New Tokyo includes collectors of 10KTF, plus 16 additional NFT communities, including PUMA partners Gutter Cat Gang and Cool Cats.
 
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