Please enter your username or the email address associated with the account so we can help you reset your password.
PUMA has entered New Tokyo, the virtual city with the virtual streetwear shop 10KTF, owed by digital artist Wagmi-san. Wagmi-san’s collections and NFT community recently partnered with PUMA in the webspace.
The partnership was announced during the week of NFT.NYC, a conference attended by crypto industry professionals, traders, and other web3 enthusiasts. The official announcement confirms weeks of speculation after PUMA tweeted a video previewing the new release of a classic sneaker.
The video contained a hidden frame with the shop’s logo and Wagmi-san at his storefront. The clue was quickly discovered and fueled conversations around its meaning for 10KTF collectors.
“PUMA values the extremely engaged and passionate community that Wagmi-san has nurtured,” said Adam Petrick, chief brand officer at PUMA. “We’re excited to join 10KTF and bring a physical layer to the current digital experience.”
Wagmi-san has previously alluded to his ambitions of bringing physical goods beyond the metaverse.
“Thanks to the rise of our 10KTF community and the like-minded craftspeople at PUMA, a long-held dream of mine gets to be fulfilled. I am grateful for the opportunity to bring our crafts and our stories into the physical realm and usher in a new era for New Tokyo,” he said.
New Tokyo includes collectors of 10KTF, plus 16 additional NFT communities, including PUMA partners Gutter Cat Gang and Cool Cats.
More from Loyalty360 featuring PUMA and Web3 Metaverse:
Thank you for signing up, please check your email for more information.