Peter Piper Pizza announced the launch of the brand's first loyalty program and app.

The new loyalty program awards members $5 off their first loyalty purchase of $15 or more just for signing up. Members will receive 10 Piper Points for every dollar spent on dine-in, carryout or delivery. Exclusive food and gaming rewards are unlocked as members earn more points. To earn points, guests scan their QR code at the restaurant, order online for delivery or carryout with the all-new mobile app, or upload their receipts to the app.

"Our priority has been to drive innovation and enhance our digital experience at Peter Piper Pizza," said Peter Piper Pizza Vice President of Marketing Genaro Perez. "From launching our digital gaming funpass to our new loyalty program and app, we've made it easier and more convenient than ever for guests to have a great experience, either at one of our restaurants or when ordering their favorite menu items for delivery or carryout."

Guests can use the new Peter Piper Pizza mobile app to book birthday parties, access exclusive member-only deals and more.

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