Pepsi unveiled its first U.S.-based tagline in more than 20 years, announcing the “That’s What I Like” campaign on Thursday.
Following previous slogans such as “The Choice of the New Generation” and “The Joy of Cola,” “That’s What I Like” will be on new Pepsi, Diet Pepsi and Pepsi Zero Sugar promotions, including five new national television commercials.
“The campaign is derived from and inspired by Pepsi’s most loyal drinkers, who proudly like....