PENN Entertainment Inc. is expanding its partnership with Ticketmaster to enhance its customer loyalty program, PENN Play™. The expansion will allow more than 30 million PENN Play members to redeem their rewards for tickets to attend concerts, shows, sporting events, and other live events through Ticketmaster. Additionally, PENN will facilitate on-site activations at five U.S. amphitheaters.
Research shows that most fans are willing to join a loyalty rewards program that offers live event perks, and many will switch programs to earn rewards toward live event ticket purchases. PENN PlayTM members can now use PENN Cash to purchase tickets for the most sought-after live events on Ticketmaster.
“Today’s fans want more than passive entertainment—they look for immersive live experiences that create connections and make them feel appreciated,” said Frank Gutierrez, EVP and Global Head, ECommerce Sponsorship, Live Nation and Ticketmaster. “Our partnership with PENN Play brings together digital engagement and real-world excitement, making it easy for fans to find the events they love.”
“This exclusive benefit further strengthens our industry-leading loyalty program, deepens our engagement with our millions of loyalty members, and creates more ways for our customers to find their fun with ease,” adds Jennifer Weissman, Senior Vice President, Chief Marketing Officer, PENN Entertainment.
PENN PlayTM loyalty members can connect their rewards club and Ticketmaster accounts to pay for all or part of their next Ticketmaster purchase using PENN Cash.
Learn more about the PENN PlayTM loyalty club here.
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