Whether it’s for a promotion, a last-second holiday gift, or just a desire to consume more from one brand, people have often seen value in buying gift cards from a variety of different businesses. But what is a consumer looking for in a gift card? And how can businesses better target these consumers?
Paytronix, a loyalty program provider that specializes in gift card loyalty, may have the long-awaited answers to these vital questions. Recently, it published its annual Gift Card Report, which offers insight into customer....