P.F. Chang’s, a global Asian culinary brand, announced the launch of its online retail store featuring premium apparel and Asian cookware and accessories. The debut comes days after Newsweek named P.F. Chang’s one of America’s Favorite Restaurant Chains and continues the brand’s expansion beyond the dining industry with exciting new offerings for fans.

PFCShop.com branded apparel ranges from bomber jackets to hoodies, bucket hats to t-shirts. With a minimalist design aesthetic, the collection will appeal to all brand fans. The Asian cookware and accessories line includes everything from woks to mugs, Japanese knives to cutting boards of premium quality, perfect for home chefs and culinary adventurers.

Highlights from the new collection include the following items perfect for gifting this holiday season:

  • Heat Activated Mug: Adding a touch of the unexpected, this mug displays a gold dragon design when hot liquid is added ($20)
  • 14-Inch Non-Stick Wok: P.F. Chang’s fans can experience the art of wok cooking at home with this classic, full-size, flat-bottomed wok for stir-frying and sauteing ($85)
  • Three-Piece Bamboo Cutting Board Set: Cooking like a pro is even easier with the three-piece set which includes 11-by-14, 8-by-10 and 8-by-5.5 bamboo cutting boards featuring Japanese characters translating to “Chop” ($45)
  • Origami Crane Hoodie: Fans can stay cozy this winter season with a pullover hoodie featuring an origami crane design ($45)
  • Sushi Roll Bucket Hat: This bucket hat is the finishing touch to any bold outfit ($30)
  • Good Fortune Pen: A surprise is in store with this fortune cookie ballpoint pen featuring six unique fortunes ($5)
“We know that consumers are looking to connect with brands on a more experiential level, and we are launching PFCShop.com to meet that demand and integrate into their lifestyle in a new and meaningful way,” said Damola Adamolekun, CEO of P.F. Chang’s. “The new line is a continuation of our goal to create exciting experiences for brand fans whether that’s in-restaurant, for takeout or delivery, in grocery retail, and now through cookware and apparel.”

PFCShop.com will be an online-only destination initially, though the company intends to bring its retail offering to a select set of flagship locations, such as Las Vegas and Hawaii restaurants. Retail items will be refreshed twice a year to 

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