Over half of loyalty programs either have a social media or mobile communication-enabled component currently in place or in development, according to research recently conducted by VIPdesk and Banyan

Global customers such as 3M and Optimal Solutions are seeing the results of a new sales-effectiveness approach with a cloud solution from SAP AG. Since the launch of the SAP® Sales OnDemand solution in mid-2011, a growing number of companies have embraced the new rules of selling to today’s savvy and socially connected buyer by empowering their salespeople to eliminate distractions, collaborate in real time and spend more time selling.   Customers’ buying processes and expectations have radically changed in recent....