Improving the customer experience is the No. 1 goal for fashion specialty retailer Nordstrom this year.
To that end, Nordstrom has partnered with CashStar and launched a digital gifting program to enhance the digital customer experience through CashStar Commerce, a cloud-based platform.
Nordstrom’s personalization efforts are underway to elevate the customer experience. In 2014, the company saw tangible results from its mobile enhancements to make shopping easier and more convenient by adding location-based features that drive in....