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Nordstrom has begun BEAUTYCYCLE, the first beauty take-back and recycling program accepting all brands of beauty packaging at a major retailer. Each year, more than 120 billion units of plastic packaging are produced by the beauty industry, but less than nine percent gets recycled.
Customers can now bring in their empty beauty product packaging to be recycled at any of Nordstrom's full-line stores or Nordstrom Local service hubs in the continental United States. Through this program, Nordstrom aims to take back 100 tons of hard-to-recycle beauty packaging by 2025 to ensure it's recycled. Many municipal recycling centers do not accept beauty materials and packaging, as they often contain a mix of materials that are not locally recyclable.
"We understand our customers care about sustainability, and we want to help them move toward a zero-waste beauty routine so they can look great and do good at the same time," says Gemma Lionello, executive vice president, general merchandise manager, accessories and beauty, at Nordstrom. "We're proud to partner with TerraCycle on a solution to help our customers reduce their beauty packaging waste."
Starting October 1, customers can bring their empty beauty products to any Nordstrom or Nordstrom Local to be recycled. BEAUTYCYCLE boxes will be available in the beauty department. Nordstrom will send the content of these boxes to TerraCycle where they are cleaned and separated into metals, glass and plastics.
Those materials are then recycled based on the material composition. For example, plastics are recycled into a wide range of new products including park benches and picnic tables, while metals are reused as base materials for stamped product applications like nuts, bolts, washers and rings.
Customers can bring empty cosmetic, haircare or skincare packaging regardless of brand or purchase location. This includes:
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