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Newegg, one of the top tech-focused e-retailers in North America, lives on the edge of technological innovation to better serve its customers. Providing a unique customer experience through heightened customer engagement methods is a priority for Newegg. During the current holiday season, Newegg decided to greet customers with something unexpected: Personal shopping assistants. Newegg Advocates provide chat-based 1-to-1 interaction with people shopping Newegg.com. Behind each chat interaction is a technology enthusiast with deep knowledge....

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