As chatbots continue to permeate all industries, perhaps no vertical is better suited for the new technology than hospitality. Hotel service demands a 24/7 line of communication, something that has consistently presented a challenge for hotel associates. With chatbots, however, guests have the power of a hotel concierge contained within their smartphone. The latest brand to expand on this trend is Marriott, whose trendy Aloft brand is now offering ChatBotIr to its most loyal guests.
Available to members of the Starwood Rewards....