Nature Valley is launching a rewards program on TikTok for families who are making sustainable choices to reduce, reuse and recycle. Families who share their sustainable practices via TikTok using the hashtag #ReTokForNature could receive a promo code to shop free and exclusive merch and school supplies on Nature Valley’s new Re Tok Shop.

Nature Valley is teaming up with Stephen “tWitch” Boss and Allison Holker-Boss to turn back-to-school into a sustainable movement. From recycling lunch box waste from kids’ lunches to upcycling fashion items, tWitch and Allison regularly implement sustainable practices in their household.

“We love that Nature Valley values sustainability as much as we do. Allison and I are excited to team up with this iconic snack brand to debut The Nature Valley ReTok Shop, rewarding families for reducing, reusing and recycling this back-to-school season,” said tWitch.

The Nature Valley ReTok Shop will feature back-to-school must-have items, including backpacks and water bottles from like-minded brands such as L.L.Bean. This is the first time a brand has launched a one-for-one sustainability rewards program on TikTok with a curated shop of like-minded, sustainable brands featuring free, distinctive and original items in collaboration with creators.

“We know back to school can be a crazy time of year for families, so we wanted to offer a fun way to reward families for celebrating sustainability,” said Kate Herbert, Senior Brand Experience Manager, Snack Bars at General Mills. “Partnering with TikTok not only enables us to give goods for doing good, but also to crowd-source tons of new ideas for families to protect and preserve nature, something we’re super passionate about at Nature Valley.”

New items created in collaboration with sustainable TikTok creators will be added to the shop in three phases – Reduce, Reuse and Recycle. Fans will have the opportunity to score up to one free item per phase.
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