Part of building customer loyalty is doing business with the most engaging brands possible. Few things are more engaging than sports, and Marriott’s recent renewal of its partnership with the National Basketball Association ensures a mutually beneficial relationship for years to come. The two sides recently came to an agreement that will see Marriott remain an official partner of the league, as well as the annual NBA All-Star Weekend.
Perhaps most notable from the partnership will be the ability for Marriott Rewards loyalty....