Customers will leverage a customizable and integrated B2B solution to offer eGift Card rewards from CashStar's broad retail network

Marketing Innovators, one of the industry's leaders in full-service reward, recognition and incentive solutions, and CashStar, the digital gifting and incentives company, announced that CashStar will power Marketing Innovators' digital gift card solution. As a result of the partnership, Marketing Innovators will be able to offer its business customers the ability to reward program participants with convenient and personalized eGift Cards from well-known retailers. CashStar's retail network consists of more than 250 brands that include Best Buy, Chili's Grill & Bar, CVS/pharmacy, Gap, The Home Depot, Staples and Williams-Sonoma.

Marketing Innovators' incentive, marketing, recognition and loyalty programs offer powerful, custom-designed solutions that engage and motivate employees, partners and customers toward a company's goals. This partnership with CashStar enables Marketing Innovators' customers of all sizes, from emerging businesses to Fortune 100 companies, to offer eGift Cards as an additional way to reward and incent program participants.

"We chose to leverage CashStar's B2B solution because its retail network is unmatched in the industry," said Rick Blabobil, president of Marketing Innovators. "Consumers want popular brands where they can use their eGift Card rewards, and CashStar has the brands that program participants desire the most. Marketing Innovators will be able to control the entire reward process from catalog presentation to delivery and use because CashStar provides one easy and cost-effective solution. This will allow us to expand our award collection and provide our customers and their participants with the best reward experience possible."

Through its retail brand network, CashStar adds a broad and diverse selection of eGift Cards for its B2B partners and program participants. CashStar's platform is tightly integrated with retailers and top processors, allowing a level of digital gifting flexibility unmatched by any other provider. Businesses control the entire process and can order cards in real-time with no inventory or volume commitments, issue cards in many popular denominations, and activate cards instantly. CashStar streamlines the implementation process and acts as one point of contact for all eGift Card customer service, providing a cost-effective and complete solution.

"CashStar provides businesses a turn-key solution with an elegant user experience for consumers being rewarded," said Brian Rigney, vice president and general manager, business solutions of CashStar. "eGifts provide an immediate and personalized way for businesses to reward and incent employees, customers, or partners. It only made sense to partner with Marketing Innovators, who excels in reward and recognition programs."

About Marketing Innovators Marketing Innovators (MI) designs and manages multifaceted incentive, recognition and loyalty programs, connecting businesses and organizations across the nation and globe with their employees, partners, and customers. They create innovative solutions that align behaviors, actions and activities, with organizational values, goals, and strategies for sustainable growth and increased profitability.

They help clients capitalize on the Human Connection(R) to inspire people, build a culture of engagement and create impressive results helping to meet business objectives. Their signature award platforms offer unique opportunities to include gift cards, travel and merchandise.

Marketing Innovators has been combining industry expertise with cross-industry best practices to help organizations develop and deploy people performance management strategies for more than 33 years. For more information visit or call toll free at 800.543.7373. Follow the Marketing Innovators Blog or join them on Facebook and Twitter.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili's Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday's, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail [email protected].

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