One of the newest areas marketers are using to reach consumers also happens to be one of the oldest: the U.S. Post Service, which several years ago launched Informed Delivery as a service to households to see via email the items coming to their homes that day. Users who opt-in to receive email notifications can view their letter-size mailpiece images in their daily digest emails, and also see tracking information about the expected delivery of their packages. In addition, households are able to track package deliveries, leave delivery....

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