MANSCAPED®, the global leader in men’s grooming, has launched Members Only Rewards, a new loyalty program designed to combine simplicity with meaningful value. The initiative builds on the brand’s well-known Peak Hygiene Plan subscription, which now functions as the program’s VIP tier, offering exclusive benefits to the most loyal customers.
The program’s structure is centered on delivering tangible rewards for every purchase, regardless of shopping channel, with members earning up to 10% back on each dollar spent. This straightforward earning model is intended to encourage repeat engagement while ensuring customers see clear, ongoing value in their relationship with the brand.
The VIP tier, formerly the Peak Hygiene Plan, now comes with significant perks, including 50% off power blades and 20% off all other items shipped in the subscription box. These upgrades reflect MANSCAPED’s commitment to rewarding long-term customers with savings that directly enhance their grooming routines.
Stephanie Hinze, the company’s VP of Global Direct-to-Consumer, noted that the revamped loyalty program was crafted with customer experience at the forefront. She emphasized that MANSCAPED has created “one of the most unique subscription programs on the market” and is now offering “a best-in-class loyalty program to celebrate those subscribers and reward every purchaser, no matter how or where they choose to shop.”
With Members Only Rewards, MANSCAPED is positioning itself to strengthen customer relationships through a blend of practical savings, easy-to-understand benefits, and a seamless integration between subscription and loyalty. The result is a program that acknowledges both casual shoppers and the brand’s most devoted customers, reinforcing its place in the competitive men’s grooming industry.
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