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Personalization is one of those buzzwords that gets tossed around a lot in the loyalty marketing world. Some brands excel at it while others struggle.
Iconic brand Macy’s is expanding the personal shopping experience through its launch of My [email protected]’s, which is a free service at select Macy’s stores nationwide. The service is dedicated to finding the perfect fashions for every customer from coast-to-coast. In addition to style consultations, the experts at My [email protected]’s will guide shoppers in selecting the....
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