Macy’s Personalizes the Customer Experience

Macy's personalizationPersonalization is one of those buzzwords that gets tossed around a lot in the loyalty marketing world. Some brands excel at it while others struggle.

Iconic brand Macy’s is expanding the personal shopping experience through its launch of My Stylist@Macy’s, which is a free service at select Macy’s stores nationwide. The service is dedicated to finding the perfect fashions for every customer from coast-to-coast. In addition to style consultations, the experts at My Stylist@Macy’s will guide shoppers in selecting the best gifts for friends and family, for all occasions.

“We are ecstatic to bring this unique shopping experience to our customers,” said Susan Bertelsen, Macy’s group vice president of My Stylist@Macy’s and Wedding & Gift Registry. “Macy’s prides itself on offering the best range of fashion and accessories, as well as gifts for loved ones. With My Stylist@Macy’s, we will bring this expertise to the customer on a more personal level, and help ensure that they walk away with exactly what they need, from every day to life’s biggest moments.”

No matter the look, the experts at My Stylist@Macy’s will ensure that each one is on-trend, flattering, and customized to the wearer. Also, leave it to the experts at My Stylist@Macy’s to update and refresh your whole wardrobe each season, as they carefully select a mix of staple and directional pieces to make you fall in love with your closet all over again.My Stylist@Macy's

The breadth of services offered by My Stylist@Macy’s is unparalleled; besides providing styling services for periodic events, the specialists at My Stylist@Macy’s can guide shoppers through selecting their looks for entire occasions. Going to a wedding? From the engagement party to the post-wedding brunch, the experts at My Stylist@Macy’s will help customers look their very best. For the bride or groom, Wedding Stylists are there to aid in the impeccable dressing of the stars of the show and the entire wedding party. Leave it to the My Stylist@Macy’s professionals to help customers sparkle with fabulous looks fit for this holiday season’s festive soirees.

My Stylists will even fashion shoppers’ entire homes with a selection of furniture and home goods from Macy’s broad assortment, creating a look perfect for every lifestyle.

What’s more, My Stylist@Macy’s can help with almost any occasion, including birthdays, graduations, Mother’s Day, Father’s Day, Valentine’s Day, and more.

With 135 My Stylist locations nationwide, appointments for My Stylist@Macy’s can be made online or via telephone at 800-343-0121

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