Wheels Up Enhances Pricing Transparency for Travelers
Wheels Up Experience Inc. announced a revamped mobile app and website to improve pricing transparency for travelers. The upgrades will help travelers more effectively explore rates across various dates and routes while tracking their savings and loyalty activities, making private flying more accessible.
“Over the last few years, we at Wheels Up have proudly placed transparency and customer value at the center of our brand promise,” said Kristen Lauria, Wheels Up Chief Customer and Marketing Officer. “We’ve previously illustrated that commitment by being the first in our industry to publish operational metrics and are proud to extend that visibility to our dynamic pricing rates and individual flier progress toward reward redemption. We remain committed to placing clarity, flexibility, and ease at the forefront of our customers’ experience while continuously delivering realized value on a flight-by-flight basis.”
The revamped app and website offer streamlined booking options and competitive pricing for more than 200 popular city routes for the summer, with additional routes planned for the rest of the year. By selecting the “Flexible Plans” option, customers can find lower-cost airport pairs, potentially saving money on each leg of their journey. Wheels Up customer service is available for personalized support and planning tips to ensure travelers get the most cost-effective and efficient routes.
Learn more about Wheels Up membership here.
Enhanced Club CITGO Loyalty Program Heightens Customer Experience
CITGO Petroleum Corporation is integrating new technological upgrades and customer-focused enhancements into its Club CITGO loyalty program. After launching a pilot test in the third quarter of 2024, the program will be tested in Illinois, New York, Indiana, North Carolina, Virginia, and Washington. The upgrades aim to identify the most effective rewards through the Club CITGO app, offering members more significant savings and an enhanced user experience.
“After a successful launch of lifecycle marketing campaigns earlier this year, we are refining and optimizing our innovative loyalty solution to further empower customers while supporting our locally-owned stations,” said Joey Low, Manager, Loyalty and Marketing Programs. “We want every trip to a CITGO station to be seamless, customized, and rewarding. CITGO is focused on what our customers value most from their gas mobile app—discounts—while also providing a compelling user experience. Enhancing customer engagement and customer loyalty are top priorities for us this year.”
The pilot will evaluate three types of rewards: Premier Status Savings, Bonus Rewards for Super Premium Fuel Purchases, and a combination of both. Members qualifying for Premier Status will receive double rewards on everyday purchases. Additionally, those who buy super premium fuel will earn bonus rewards on future transactions. Meanwhile, the combination approach will help determine the best discount strategy. The current Club CITGO program features Rollback Rewards, Triple Tuesdays and stacked rewards, Five Cent Fridays, Welcome Rewards, and location-specific offers for redemption at convenience stores. The app facilitates easy access to these benefits and helps customers find participating CITGO locations.
Learn more about the Club CITGO Loyalty Program here.
DICK’S Sporting Goods Partners with Team USA and LA28 Olympic Games
Ahead of the 2024 Paris Olympic and Paralympic Games, DICK’S Sporting Goods announced an official partnership with Team USA designating DICK’S the Official Sporting Goods Retail Provider and an Official Supporter of Milano Cortina 2026 and LA28 Games. The collaboration also marks the start of DICK’S new marketing campaign, “Big Moments,” celebrating the journey to the Paris 2024 Games with ad placements during NBCUniversal’s Olympic coverage. Big Moments will feature sports icons Gabby Douglas and Tony Hawk, among others, in addition to user-generated sports content that highlights youth sports and the impact it has on young athletes.
“We are thrilled to be a part of Team USA’s journey for years to come and are looking forward to welcoming the Summer Games back to the U.S. for the first time in more than 30 years in Los Angeles,” said Mark Rooks, VP Creative, Sponsorships and Entertainment at DICK’S Sporting Goods. “As the Official Sporting Goods Retail Provider of LA28, we are exploring ways to engage the community, celebrate with fans across the country, and further our investment in youth sports.”
DICK’S also hopes to bring the Olympic and Paralympic spirit closer to its customers through in-store experiences, original storytelling, advertising, and social content featuring athletes and the Team USA brand. The agreement includes providing travel and training apparel for 11 Team USA national governing bodies, starting with USA Canoe/Kayak this summer. DICK’S Big Moments campaign invites fans to share their most inspiring sports experiences on the social media platforms they frequent using the hashtag #BigMomentsEveryDay.
Learn more about DICK’S Big Moments campaign.
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Original Article Links:
Wheels Up Introduces Further Pricing, Savings, and Rewards Transparency Designed to Drive Value and Increase Flexibility for Travelers
CITGO Boosts Club CITGO Loyalty Program with New Initiatives
DICK’S Sporting Goods Announces Partnership with Team USA and the LA28 Olympic and Paralympic Games