Loyalty360 Reads: Taco John’s Gives Back to Restaurant Families, Kuwait Airways Focuses on Passenger Experience, and More

Taco John’s Shares Taco Tuesday, Pledges Donation to Non-Profit and Gives Back to Restaurant Families  

After being the home of “Taco Tuesdays” for 40 years, Taco John’s has announced it will abandon the United States Patent and Trademark Office registration for its Taco Tuesdays servicemark. Taco John’s CEO Jim Creel shared that paying lawyers millions of dollars to defend the mark didn’t feel like the right to do.  

"As we've said before, we're lovers, not fighters, at Taco John's. So, in that spirit, we have decided to begin sharing Taco Tuesday with a pledge to contribute $100 per location in our system to restaurant employees with children who are battling a health crisis, death or natural disaster.”  

Taco John’s is donating $40,000 to the non-profit organization Children of Restaurant Employees (CORE). Additionally, throughout July, guests are invited to celebrate Taco Tuesday every day with a special deal – $2 for 2 Tacos through the Taco John's Mobile App, for Bigger Bolder Rewards Members. 


Thousands of Authors Ask AI Chatbot Owners to Pay for Use of Their Work 

More than 8,000 authors have signed a letter asking the leaders of companies including Microsoft, Meta, and Alphabet to not use their work to train AI systems without permission or compensation. The letter, signed by authors including James Patterson, Margaret Atwood, and Jonathan Franzen, says the AI systems “mimic and regurgitate our language, stories, style, and ideas.” The letter was published by the Author’s Guild, a professional organization for writers. 

“Millions of copyrighted books, articles, essays, and poetry provide the ‘food’ for AI systems, endless meals for which there has been no bill,” the letter says. “You’re spending billions of dollars to develop AI technology. It is only fair that you compensate us for using our writings, without which AI would be banal and extremely limited.” 

The letter was addressed to the CEOs of OpenAI, IBM, Stability AI, and several tech companies, which run AI models and chatbots such as Bard, ChatGPT, and Llama. 


Kuwait Airways Partners with Plusgrade, Giving Travelers Access to Upgrades and Ways to Purchase Oasis Club Miles  

Kuwait Airways has announced a partnership with Plusgrade, a provider of ancillary revenue solutions for the travel industry, giving passengers access to the "Just Upgrade" service. Points, Plusgrade's loyalty business unit, will also power benefits for Oasis Club loyalty program members offering more choice and convenience in how miles balances are boosted to enhance their travel experience. Members will now have the opportunity to make an immediate lump-sum purchase to boost their balance and reach reward goals sooner.  

Additionally, through this partnership, Kuwait Airways passengers have access to the "Just Upgrade" service which allows passengers to enjoy an upgraded cabin experience by moving from Economy Class to Business Class, or from Business Class to Royal and First Class. Passengers can gain access to premium luxury services like priority check-in, boarding and lounge access, specially curated dining from global cuisines, by bidding on an upgrade up to twenty-four hours before their flight.   

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