Loyalty360 Reads: September 8 | Capillary Technologies Acquires Persuade; Big Y Foods Begins Rollout Of Mobile Checkout; and More

Capillary Technologies Ramps up Loyalty Game with Acquisition of Persuade
Singapore-headquartered Capillary Technologies, a leading global customer loyalty and customer engagement solutions provider, today announced the acquisition of Minneapolis-based customer experience (CX) company, Persuade. This marks the company’s first US acquisition and fourth globally.

Capillary’s enterprise-ready AI-powered SaaS platform drives consistent business growth and establishes enduring brand relationships with 500M+ customers across multiple industries including apparel & fashion, luxury & lifestyle, food & beverage, supermarkets, hospitality, retail, and consumer goods and durables.

Capillary’s acquisition of Persuade, a brand with over thirty years of expertise, further extends Capillary’s presence in North America and strengthens its position as the global customer loyalty and engagement leader. Persuade’s expertise in digital capabilities and its advanced loyalty platform will complement Capillary’s capabilities to raise the bar of customer loyalty programs and deliver solutions for new verticals like airlines, automotive, and healthcare benefiting customers across the globe.
Big Y Foods Begins Rollout Of Mobile Checkout
Big Y Foods has launched mobile checkout in about a quarter of its stores with digital shopping specialist FutureProof Retail (FPR).

Called myExpress Checkout Scan & Go, the service enables Big Y shoppers to use their smartphone to scan products with the myExpress Checkout app, bag their items and pay via the app to complete their purchase, skipping the checkout line. They also can view specials and redeem myBigY rewards program offers and digital coupons as they shop.
PEMCO Partners with Pets Best Pet Insurance to Offer Pet Coverage
As part of National Pet Health Insurance Awareness Month, PEMCO Mutual Insurance announced that it will now offer pet insurance to all its customers through a new partnership with Pets Best Insurance Services, LLC, a Synchrony (NYSE: SYF) company. The addition of Pets Best Pet Insurance means PEMCO policyholders will now be able to choose the pet coverage that best fits their pets’ needs, get treatment from any veterinarian of their choice and have access to easy and accurate claim processing.

“At PEMCO, our long-standing mission has been to protect the people and things that matter most in life. Pets are part of that equation; they’re integral parts of many families,” said Stan McNaughton, CEO of PEMCO Insurance. “Through our new partnership with Pets Best, our customers with pets will have one less worry in their lives.”
1-800-FLOWERS.COM to Hire More Than 10K Seasonal Associates
1-800-FLOWERS.COM announced plans to hire more than 10,000 team members nationwide for seasonal positions across its gourmet foods and gifting brands to support its continued business growth as it prepares to meet increased online demand this holiday season.

Hiring is underway for seasonal positions across the U.S., including at Harry & David®, PersonalizationMall.com®, Cheryl’s Cookies®, and The Popcorn Factory®, to fill full-and part-time roles across key high-volume areas such as production, gift assembly, distribution, and operational support, with remote contact center positions also available.

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