Loyalty360 Reads: September 27, 2019

Highmark, PSU Athletics Launch Nittany Fit Challenge and Rewards Program
Penn State University Athletics will launch a program that rewards participants for taking steps to improve their health and wellness. “Through Nittany Fit, participants earn weekly prizes by completing three healthy lifestyle challenges. The more consistently that participants complete their weekly Nittany Fit challenges, the larger the rewards become—including being entered into contests to win prizes like Penn State football tickets. The Nittany Fit program is available to both Highmark members and non-members.”
Wing Is Partnering with FedEx and Walgreens to Bring Drone Delivery to the United States
Google’s sister company, Wing, is going to debut drone delivery in the United States through partnerships with FedEx and Walgreens. “The pilot program will be launched in Christiansburg, Virginia, one of the two areas in the state that Wing has been testing its drone technology for years. In April, Wing was certified by the US Federal Aviation Administration (FAA) to become what it says was the first company in the country to be able to offer autonomous drone deliveries. Wing has completed over 80,000 test flights and thousands of deliveries at its facilities in Australia and the US.”
Customer Experience
Foot Locker Invests in Mobile Video Commerce Platform Ntwrk
The footwear retailer has invested in Ntwrk to engage young consumers in a new way. “Founded in October 2018, Ntwrk describes itself as a Home Shopping Network or QVC for younger consumers on mobile platforms. It typically offers one exclusive or first-to-market release of items, from Nike shoes to cookbooks, each day, said Aaron Levant, Chief Executive of Ntwrk. ‘We’re focused on all things fandom and the most meaningful moments in pop culture across multiple categories,’ he added.”
Sheetz to Open Technology and Innovation Hub
The c-store operator has announced that “it is establishing a technology and innovation hub which will focus on developing, testing, and implementing what Sheetz calls ‘transformative products and services.’”
McDonald’s Enlists Alexa and Google to Help with Its Hiring
The QSR “will let job seekers start an application by using voice commands with Amazon’s Alexa or Google’s Assistant. If users say, ‘Alexa, help me get a job at McDonald’s,’ Alexa will ask which country they want to work in and play McDonald’s catchy ‘I’m lovin’ it’ jingle. After that, users can share their phone number and get a link to continue the application process. Alexa also shares some facts about working for the company, such as how it can lead to jobs in other fields.”

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