Starbucks Finds Success with Digital Rewards Loyalty continues to win with Starbucks. With one of the most popular programs in the industry, the coffeehouse chain’s in-app value adds and customer convenience have them growing where it really matters—sales. Starbucks boasts over 16 million US members in its Starbucks Rewards program. Membership has grown more than 25% over the past two years alone. Starbucks says that its Rewards transactions accounted for 40% of tender in US company-operated stores in the same time frame and....

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