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The latest news in the world of customer experience and loyalty.
Consumer Trends Shifting Fast Food Market
Per person restaurant visits have hit a 28 year low. Impressive, huh? Tell that to the next person complaining about the fast food problem in the United States. Industry traffic was down an additional 1.1 percent in July, the 29th straight month of declines. American simply no longer need fast food to sustain themselves within the schedules of their busy lives. With pre-made meal companies, meal delivery services, and more efficient grocery stores, Americans no longer need to throw down a Big Mac in between meetings. Let’s face it, if you’re still munching on an unhealthy McCholesterol sandwich from a fast food place, you’re doing it because you want to, not because you have to financially.
AT&T Dominates August U.S. Media 100
What’s the U.S. Media 100 you might ask? Say no more. The list is a ranking of “the most socially engaged media holding companies.” The list is ranked off of cross-platform actions (post-level reactions, comments, shares, retweets and likes) for the brands. Overwhelmingly, AT&T was number one with 319.6 million actions. Below that was 21th Century Fox with 253.6 million and Walt Disney with 236.4. Perhaps the two most interesting pieces of the findings were the top 5 most-engaged media companies accounted for 50 percent of all engagement across U.S. Media during August and the top five spots accounted for just 11 percent of U.S. media engagement in August of 2017.
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