Loyalty360 Reads: September 10 | Hilton Honors Partners with Live Nation; Casey’s Launches Breakfast Lineup, and More

Hilton Honors Launches New Live Entertainment Offerings with Live Nation
Hilton Honors is expanding its partnership with Live Nation and launching a new offering for members to experience the magic of in-person events.

For the first time, members can use their Hilton Honors Points on Ticketmaster.com and LiveNation.com to access thousands of tickets to sporting events, concerts, comedy shows and theater productions. Plus, they can combine any amount of Points and cash to make purchasing tickets even more rewarding. To buy tickets, members simply need to connect their Hilton Honors and Ticketmaster accounts. Launching at the same time, the Hilton Honors Experiences Platform will now include member-only access to VIP festival packages around the world.
Casey’s Launches Breakfast Lineup Featuring Delicious, Made-From-Scratch Dough
As consumers return to their fall routines, Casey’s is introducing its new breakfast lineup. Guests can now start their day with the Signature Handheld, a handmade, perfectly portable breakfast option that starts with Casey’s delicious, made-from-scratch dough along with an all-new Loaded Breakfast Burrito and Loaded Breakfast Bowl to complete the menu.

This first-ever handmade breakfast lineup paired with new, fresh-brewed, bean-to-cup coffee will provide guests with a fast, easy and delicious breakfast of their choice, joining forces with Casey’s iconic breakfast pizza.
Consumers Demand More Ordering Options and Loyalty Engagement Strategies
Paytronix Systems published the latest report in its ongoing series “Delivering on Restaurant Rewards,” a PYMNTS and Paytronix collaboration, which shows that customers demand multiple purchasing options and restaurants must respond if they are to capture more business. At the same time, restaurants should reimagine their loyalty engagement strategies and expand the ways in which consumers can earn rewards.

The latest edition of Delivering on Restaurant Rewards, a PYMNTS and Paytronix collaboration, explores the multitude of ways in which restaurant customers order food, and how it relates to their desire to earn, engage with, and use their restaurant rewards. A census-balanced panel of 2,072 U.S. consumers were surveyed about how they place their food orders, whether they use loyalty programs and what they want from those programs to find out how a holistic, omnichannel approach to restaurant rewards can help food sellers drive engagement and maximize conversion.
Tractor Supply to Host Pet Appreciation Event to Celebrate Animals and Support Shelters
Tractor Supply announced the return of its annual Pet Appreciation Week (PAW) event. PAW, held Sept. 7–12 in partnership with Seresto, maker of flea and tick treatments for dogs, is the retailer’s largest pet celebration and provides several opportunities to support local animal shelters. During the event, Tractor Supply and Canidae premium pet food will host the Rescue Your Rescue Contest, awarding $200,000 to local shelters, while nationwide pet supply drives will be held in partnership with Miranda Lambert’s MuttNation Foundation.

This marks the ninth year of the Rescue Your Rescue contest, which invites customers to nominate their favorite animal shelters and rescue agencies for a chance to win $25,000. Rescue Your Rescue will award over $200,000 in total prizes to 8 grand prize winners and 17 finalists. The contest highlights the important work of these organizations dedicated to finding forever homes for abandoned animals. Nominations can be made at www.TractorSupply.com/RescueYourRescue. Voting for the top 25 nominated shelters will be held Oct. 11-17, and winners will be announced at the end of October.

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