Evergage Expands Platform with Machine Learning Products
 
Evergage, which offers a personalization and customer data platform, has announced two machine learning products to improve brands’ personalization efforts: Evergage Decisions and Evergage Data Science Workbench. These products are designed to help companies tap into their customer data, maximize the performance of their personalization campaigns, and improve conversions and loyalty.
 
“Evergage’s platform and full suite of personalization capabilities represent the future of personalization at the individual level,” says Karl Wirth, Evergage CEO and author of One-to-One Personalization in the Age of Machine Learning. “Contextual Bandit is a win-win—blending what’s most helpful to the customer with what’s best for the business. These advanced capabilities go beyond what any other personalization provider today offers, underscoring Evergage’s market leadership and commitment to helping companies improve customer engagement, loyalty and results.”
 
CVS Offers New Rewards Tier
 
CVS Pharmacy has announced that customers in the Greater Boston area can enroll in CarePass, a pilot membership rewards program offering benefits in addition to those of the company’s ExtraCare Rewards Program. CarePass offers members a suite of in-store and online perks, including free delivery on most medications and purchases, access to a 24/7 pharmacist hotline, and 20 percent off all CVS Health brand products. Members also receive a monthly $10 CarePass reward that can be used towards nearly all purchases in-store and at CVS.com. Customers can join CarePass for $5 a month or $48 a year.
 
“We are committed to designing and testing innovative programs that meet our customers’ health needs whenever, wherever, and however they want,” says Kevin Hourican, Executive Vice President of CVS Health and President of CVS Pharmacy. “The CarePass pilot program offers our customers an additional level of benefits and services that make it easy to save time, save money, and receive access to on-demand pharmacy care.”
 

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