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David's Bridal Launch of Comprehensive Wedding Planning Mobile App
David's Bridal announced the launch of the David's Bridal Planning App. The launch of the application is the latest addition to the suite of wedding planning tools and resources offered by David's Bridal, positioning the brand as the premier wedding planning expert.
The planning app is yet another digital solution from David's Bridal in its strategic effort to respond to the evolving needs of the modern couple. The app not only meets couples where they are in their wedding planning journey but provides them with the tools they need from engagement to "I do".
Kroger Launches Private Marketplace for Brands
Kroger Precision Marketing (KPM) has debuted a private programmatic advertising marketplace for brands and marketers of consumer packaged goods (CPGs), Supermarket News reported.
It’s called the Kroger Private Marketplace and will allow both CPG brands and ad agencies to reach shoppers by applying audience data to campaigns in the various ad-buying platforms, according to the report. It’s powered by Kroger’s 84.51° data analytics arm.
Amazon Offers Up More Data to Tell Third-Party Sellers
Amazon has announced a tool that will give sellers access to information about what shoppers are currently looking for and help make it easier to choose which products to create next. Amazon calls it the Product Opportunity Explorer and says that it’ll give sellers access to data and trends that will help them “identify opportunities to launch new, high-potential products to serve unmet customer demand.”
With Amazon’s track record of copying popular products and selling them under its Amazon Basics brand, an obvious concern with this tool is where the data is coming from and how granular it is. While Amazon quotes a seller saying that they’re excited to get “recommendations specifically relevant” to their business, it’s easy to imagine other sellers being nervous that Amazon’s suggestions could direct businesses to rip off existing products.
Cinemark Evolves the Moviegoing Experience
Cinemark Holdings announced it is further optimizing and transforming the guest experience through digital innovations, including its fan-favorite Snacks in a Tap advance ordering feature. Cinemark’s continued digital evolution is the result of the company’s pursuit of creating a frictionless and streamlined moviegoing experience for guests from the initial ticket search to the closing credits.
Movie lovers no longer have the delay of the concession stand between them and the on-screen action, as Cinemark makes purchasing favorite moviegoing snacks and drinks easier than ever with Snacks in a Tap. This new ordering feature is a convenient and contactless way for guests to make food and beverage selections in advance from the Cinemark app or website.
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