Loyalty360 Reads: October 22 | Hilton Introduces Tech Enhancements; Kraft Macaroni & Cheese Dinner Announces Flvrs Club; and More

Hilton Introduces Industry-Leading Tech Enhancements
Hilton announced the latest in a series of technology innovations that enhance the guest experience across the company’s 18 world-class hotel brands. In a first for a major hospitality company, Digital Key Share will allow more than one guest to have access to their room’s Digital Key, which turns the free Hilton Honors app on their smartphones into a room key.

Hilton also announced an enhancement to a highly valued Hilton Honors benefit, providing members with early confirmation of a favorite perk – complimentary room upgrades. Eligible Gold and Diamond Hilton Honors members will be notified of their space-available upgrade 72 hours prior to arrival, enabling the member to choose their upgraded room directly when they check in via the Hilton Honors app.
 
Kraft Macaroni & Cheese Dinner Announces Flvrs Club
Kraft Macaroni & Cheese Dinner announces the newest club fit only for its biggest super fans. Introducing Kraft Flvrs Club, a club from the iconic mac and cheese brand celebrating new Kraft Flavor Boosts seasoning mixes that bring the classic flavor of mac & cheese to a new level.

Club members will get a chance to be the first to try the new Flavor Boosts: pizza, ranch, and buffalo before they hit shelves, as well as the chance to receive limited-edition Flavor Boost themed merchandise.
 
Panera Bread Announces Its Goal To Become Climate Positive By 2050
Panera Bread announces its commitment to become climate positive – removing more carbon from the atmosphere than it emits – by 2050. The first national fast casual restaurant company to set a climate positive target, Panera today updated its Food Beliefs to include climate goals, establishing an ambitious vision for its business. With approximately 25 percent of global greenhouse gases created from food production1, Panera hopes to lead and inspire its industry to address the climate crisis.

“Climate change is one of the greatest humanitarian crises of our time, and we must act now for our planet. We embrace the responsibility to take immediate and relentless action to create positive change and hope that our industry will follow us. We are sharing our vision for a climate positive future to inspire both our industry and our supply chain partners to take urgent, decisive and clear action,” said Niren Chaudhary, CEO, Panera Bread.
 
Del Taco Launches Giveaway Opportunities via Twitch Livestreams
Del Taco Restaurants, Inc., the nation’s second largest Mexican quick service restaurant, and Door Dash are bringing gamers and Del Taco fans alike four, ‘unfore-gettable’, taco-stuffed virtual experiences played within Minecraft with a side of delicious giveaways via four Twitch livestreams.

The Stuffed Quesadilla Tacos Tour features taco-themed mini golf environments, which will be unveiled by top Twitch streamers as they go head-to-head showing off their creative flair and playing outside the box each Taco Tuesday. As part of their livestream ‘par-formance’, creators will be able to reward fans with flash gift cards and discount codes to order items like Del Taco’s new mashup menu item, the Stuffed Quesadilla Taco. Post stream, the maps will be available for free so fans of the streamers and the wider gaming community can have their own ‘tee-rific’, taco time.
 
Cinemark Celebrates the Spookiest Month of the Year with Scary Discounted Private Watch Parties
Cinemark Holdings is celebrating the spookiest month of the year with spellbinding deals, including scary good pricing on Halloween Private Watch Parties with buy-one-get-one free candy and special sweepstakes just for Cinemark Movie Rewards members.

“Halloween is one of the most thrilling and immersive holidays, and our theatres provide the perfect environment for friends and families to gather and have a frighteningly good time,” said Wanda Gierhart Fearing, Cinemark chief marketing and content officer. “Thousands of movie fans chose to celebrate Halloween with a Cinemark Private Watch Party last year, and we are thrilled to offer them at a special price this year with fantastic films fit for the occasion

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