Loyalty360 Reads: October 2, 2019

BJ’s Wholesale Club Upgrades Mobile App
The retailer has made substantive updates to its membership app. “In the brand-new ‘My BJ’s’ area of the app, members will see the value of their BJ’s membership in one easy stop. My BJ’s will show members their yearly savings, local BJ’s gas prices, gas savings earned through the gas savings program, and previous orders, whether they were online or in-club. My BJ’s will also show members total awards available, as well as how much more they need to spend to reach their next award.”
UK’s HR Health and Wellness Program Increases Movement, Offers Cash Rewards
The University of Kentucky has launched a program to reward members of its community for improving personal wellness. “We want to reward all of our university community for their efforts with something that is both meaningful and useful. Everyone deserves to be recognized, no matter what their step level,” says Carrie Davidson, HR Health and Wellness fitness specialist.
A Relaunch for Delta SkyMiles American Express Cards
Delta has relaunched its American Express loyalty card. “With a variety of benefits ranging from double miles on restaurants worldwide to access to The American Express Centurion Lounges to earning Medallion status faster, each card will feature new perks to address the needs of a variety of travelers. And, the cards tailormade for today’s business owners also feature a differentiated set of benefits that make business spending more rewarding—this could include everything from more miles on US shipping and US advertising to more miles on purchases that advance their businesses.”
Customer Experience
Snickers Is Leveraging Its Sold-Out Pecan Bar to Get Your Email Address
A new Snickers bar with pecans sold out quickly, and the brand is asking for shoppers’ email addresses if they want to stay in the loop for the treat’s return. “The item was sold online at a special website, where snack lovers could order them in cartons of 15 bars apiece. But within a few hours, the sugary treats were already sold out, and visitors to the website were greeted instead with a pop-up message inviting them to enter their email addresses.”
Corporate Social Responsibility
The Home Depot Foundation Goes Back to School
The foundation has announced “the next phase of its $50 million commitment to train 20,000 in the skilled trades by 2028. They’re teaming up with Home Builders Institute to implement youth trades training for high school students in underserved communities. By working together to reverse the shortage of skilled labor, their partnership will open more than one point of entry to careers in the building trades for America’s concourse of talent.”

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