Partnerships
 
Why Foot Locker Is Backing Rockets of Awesome
Foot Locker has invested in and partnered with Rockets of Awesome, an online kids clothing subscription service and e-commerce site. “As part of Foot Locker’s strategic partnership, Rockets of Awesome will open mini stores in Kids Foot Locker stores located in malls in major US cities and will become the largest retailer of Rockets of Awesome’s line of clothing in the country.”
 
Customer Experience
 
Americans Love to Tweet, Especially about Their Dissatisfaction with Airlines
Flight insurance provider InsureMyTrip has executed an analysis of two weeks’ worth of Tweets about airlines. “Social media is often where passengers turn to voice their opinions in real time,” said Ronni Kenoian, Manager of Marketing and E-commerce at InsureMyTrip. “And Twitter is one of the most powerful communication tools available. It is interesting to see how positive and negative customer feedback stack up—and, in turn, how airlines respond in an effort to improve customer service.”
 
Sony Is Launching an AR “Ghostbusters” Experience in Japan
The entertainment giant is giving “fans the chance to become Ghostbusters at the Ginza Sony Park in Tokyo. Trainers will lead a pack of participants, wearing what the tech giant says is a prototype AR headset, around the park to exterminate ghosts that appear throughout the venue.”
 
Employee Engagement
 
German Grocer Lidl Will Offer Medical Benefits to All Part-Time US Employees
Lidl “will offer medical benefits for all of its 1,200 US part-time employees effective January 2020, the company announced on Tuesday.” Lidle US Chairman Roman Heni said, “We want our team to have the peace of mind knowing they have healthcare coverage.”
 
Corporate Social Responsibility
 
The Startup Behind the Viral Whisky Capsules Wants to Make Plastic Packaging Disappear
The Glenlivet has released whisky in capsules made from an alternative to plastic. “The capsule was invented and manufactured by UK-based company Notpla (formerly Skipping Rocks Lab) who named the capsule ‘Ooho,’ based on the sound people make when they see it for the first time.”
 

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