Skava and BloomReach Partner to Offer Digital Experiences
Skava, a provider of cloud microservices for ecommerce, has announced a partnership with BloomReach, a digital experience platform company. By teaming up, the two companies will enable enterprise brands to benefit from a commerce platform that helps them create smart personalized experiences, scale better, and go to market faster.
“We are very excited about this partnership with BloomReach that will give brands more control over their customers’ digital experiences,” says Arish Ali, CEO at Skava. “We look forward to offering unique digital shopping experiences that combine BloomReach’s innovative open and intelligent digital experience platform (DXP) and Skava’s modern ecommerce microservices.”
CrowdTwist Study Focuses On Demographics
CrowdTwist, a provider of omnichannel loyalty and engagement solutions, has released a research report titled ”Loyalty Research: Gen Z, Millennials, and Beyond.” The company conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The report on this study provides an overview of findings, guidance for brands engaging across different generations, an assessment by location and income, and an outline of the most popular loyalty programs.
Scott Matthews, CEO of CrowdTwist, says, “The survey results provide an interesting view into the differences between generations, their attitudes towards loyalty programs, their shopping preferences, and what motivates them to make purchases. This insight is helpful for brands to understand where opportunities lie in engaging different consumer groups and how to remove barriers and frustrations and demonstrate an understanding of who their customers are. Participation in loyalty programs remains high and has the potential to influence brand selection, but it’s evident that there are opportunities for brands to create better value.”

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