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AccorHotels Partners With sbe Entertainment Group
AccorHotels and sbe Entertainment Group have announced AccorHotels’ acquisition of a 50 percent stake in sbe. The goal of the partnership is to expand AccorHotels’ offering in the luxury lifestyle hospitality segment. In addition, it will enable sbe to leverage the hotel company’s hospitality platform to further its luxury lifestyle operations.
Sébastien Bazin, Chairman and CEO of AccorHotels, says, I am very proud of this unique partnership. It combines the best of both groups by offering all our guests lifestyle concepts in the luxury segment. With sbe’s brand portfolio, AccorHotels is also taking a significant step forward in its group’s expansion in key gateway cities in the United States. Sam Nazarian is an innovator with an inborn sense of creating unique experiences and groundbreaking hotels and F&B concepts. We are delighted to join forces and mutualize our skills for the benefits of our guests.
Sitecore Offers Updated Digital Experience Platform
Sitecore is entirely focused on bringing power to marketers and developers so they can deliver the personalized customer experiences that are critical to differentiating their brands, says Mark Frost, CEO of Sitecore. The continuous development of world-class solutions in Sitecore Experience Cloud and the addition of Stylelabs shows that we’re building a marketing platform for today and for the future. We’re delivering the most exciting opportunities in the industry for marketers and developers to build compelling personalized experiences that develop lifelong customer relationships.
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