Loyalty360 Reads: November 8 | AMC Expands to the Popcorn Industry; Advance Auto Parts Launches Carquest by Advance; and More

AMC Entertainment Expands to the Popcorn Industry
AMC Entertainment announced that it is expanding its business outside of the traditional theatrical exhibition industry with plans to capture a piece of the growing multi-billion dollar popcorn market. AMC will sell its popular AMC Theatres Perfectly Popcorn, which has been available to consumers in theatres for more than a century continually since the year 1920, through four new platforms.

Beginning in 2022, AMC will begin selling freshly made AMC Theatres Perfectly Popcorn at select mall retail locations around the country. Those new kiosks, counters and stores will feature real AMC movie theatre popcorn and other AMC movie theatre treats. Additionally, AMC also plans to make its AMC Theatres Perfectly Popcorn, freshly popped in nearby theatres, available through food delivery-to-home services. In this way, consumers will be able to enjoy a slice of the AMC experience when being entertained at home.
 
Advance Auto Parts Launches Carquest by Advance Store Concept
Advance Auto Parts announced Carquest by Advance as a new retail concept under Advance’s portfolio of brands. The store model targets the emerging automotive DIY channel and is designed specifically for independent owners who receive additional operations and merchandising DIY support from Advance.

Carquest by Advance stores feature interior and exterior signage, along with a core selection of DIY automotive parts and products made available by Advance. The merchandise assortment includes DieHard® batteries, America’s most trusted auto battery, which is owned by Advance. In addition to stocking the core product assortment, independent owners can leverage Advance’s network of supplier partners or work with local suppliers to carry other parts that meet the unique needs of the communities they serve.
 
Amazon Launches FamilyFlex
Amazon announced the launch of Amazon FamilyFlex, a program that provides new and current employees flexibility and expansive benefits for themselves and their families. Amazon FamilyFlex gives employees, which may differ by business and employment type, the resources to create the right balance between home life and work life, including pregnancy and parental leave, adoption assistance, and in select roles, the ability to swap shifts and create custom schedules. The program is a result of feedback from employees on the most effective ways to provide flexibility and support in managing their work and personal lives.

“Millions of women have left the workforce as a result of the caregiving crisis created by COVID-19, and women's workforce participation has hit its lowest rate since the 1980s,” said Tami Forman, CEO of Path Forward, a nonprofit dedicated to helping professionals return to the workforce. “Women—and many parents in general—will not be able to return to the workforce and thrive there, without policies like flexible schedules and family support resources. Programs like Amazon FamilyFlex are another step toward meaningful change as employees seek better balance between work and caregiving responsibilities.”
 
Kevin O’Leary Launches New Lifestyle Website ‘Shop Mr. Wonderful’
Vintage Wine Estates announced that businessman, author, politician and television personality Kevin O’Leary — also known as “Mr. Wonderful,” has launched Shop Mr. Wonderful — a new lifestyle platform in partnership with Vintage Wine Estates.

In addition to Kevin’s tips to elevate the ordinary to wonderful, the website will feature affordable luxury-level products personally curated by Kevin, including over 55 wine selections from across the Vintage Wine Estates family of wineries including Girard, B.R. Cohn, Kunde and Laetitia. The site will also include “Kevin’s Spotlight,” a weekly product pick sent to all ShopMrWonderful.com subscribers weekly featuring insight from Kevin into his product selections.
 

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