Partnerships
 
DraftKings Partners with NBA as New Authorized Betting Operator for the League
The league and the online betting platform have announced a multiyear partnership, in which “the NBA will provide official betting data to DraftKings, which the company will make available for consumers on its mobile platform and sportsbooks.”
 
Citigroug Will Unveil a Digital Savings Account for American Airlines Cardholders
The bank is planning on “offering users of its American Airlines co-branded credit card a high-interest online savings account early next year, according to Jennifer Bombardier, a spokeswoman for the New-York-based bank. To entice people to join, Citigroup will offer up to 50,000 in miles as a signup bonus and a 25 percent boost on miles earned through the card (capped at the first $50,000 spent.)”
 
Customer Experience
 
A Starbucks Where You Don’t Order Coffee Drinks?
The QSR has launched its first-ever Starbucks Pickup store in New York City. “To get the drink of your choice at the Penn Plaza location, you use the Starbucks mobile app to order and pay for the java concoction. The Seattle-based company says this is a way it’s ‘modernizing and reimagining the customer experience in its stores in high-traffic, metropolitan areas.’
 
Pringles Wants You to Enjoy Thanksgiving Out of a Can
For the coming holiday, the Kellogg-owned brand has launched Pringles Friendsgiving Feast. “The chips appear to come stacked in a cardboard tray, not the traditional cans. The package contains six Pringles flavors: three birds (turkey, chicken, and duck), three sides (stuffing, cranberry sauce, and pumpkin pie), ‘and more feathered flavor than you ever drooled was possible.’”
 
Kroger Is Rebranding with a New Logo and Slogan
The grocery retailer has launched a new logo and its first-ever slogan, “Fresh for Everyone.” In addition, Kroger “says it will launch a mass media campaign, including in stores, on TV, radio, social media, podcasts, and billboards, using its new branding. It also says, to celebrate the launch, it will offer shoppers free grocery pickup through January 1. Normally, there is a $4.95 fee.”
 

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