Kroger Unveils Collaborative Cloud Platform
Kroger, the largest grocery chain in the U.S., continues to lean into its scale and troves of first-party data as it tries to build a robust retail media business. Retail media has become a hotter item since Google announced plans to deprecate third-party cookies last year, with companies like Walmart, CVS, Target and Lowe's racing to develop their own networks and tech products.
CPGs typically don’t own the point of sale, which has pushed them to spend more with retailers that....