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McDonald's Loyalty Program Gathering 'Overwhelming' Response
QSRmagazine.com reports that MyMcDonald's Rewards is currently being tested in Phoenix and Arizona with successful results. McDonald’s has never had issues attracting a digital customer, U.S. leader Joe Erlinger said.
The site says the burger giant’s domestic market—which includes 13,447 stores as of March 3—earned nearly $1.5 billion in digital sales in Q1. Additionally, roughly 20 million customers are using the app and delivery has....
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