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5 Biggest Mistakes Companies Make With Customer Surveys
The Wall Street Journal says if you’ve recently shopped for groceries or rented a car—or bought pretty much anything—chances are the company asked you to fill out a survey about your experience afterward. It’s likely you didn’t fill it out, dismissing it as not worth your time. And if you did fill it out, it’s also likely the company might not have gotten much value out of your answers.
Having conducted hundreds of surveys as a marketing researcher and an academic over the past two decades, they have a simple explanation for both the poor consumer response and the dearth of usable information: Many companies do surveys poorly. And their errors can derail marketing research programs, alienate loyal customers, waste marketing resources and lead to distorted signals from responses. With that in mind, they present the five most serious mistakes companies often make with surveys.
Amazon to Shut Down Prime Now and Move 'Ultrafast' Deliveries to its Main App
Cnet.com reports that Amazon said it will shut down its standalone Prime Now app and move its "ultrafast" delivery option into its main app. The service, which launched in 2014 for Prime members, offers delivery in two hours or less, including items from Whole Foods and other local stores. The change comes as Amazon is gearing up for its annual Prime Day event in June.
"Prime Now has become a customer favorite, attracting millions of Prime members around the world with ultrafast delivery of everyday essentials, gifts, toys, high quality groceries, and more from Amazon and local stores," wrote Stephenie Landry, vice president of grocery at Amazon, in a blog post. "To make this experience even more seamless for customers, we are moving the experience from a separate Prime Now app onto the Amazon app and website so customers can shop all Amazon has to offer from one convenient location."
Choice Hotels Announces 2021 'Best of Choice' Award Winners
Choice Hotels International, Inc., one of the world's largest lodging franchisors, announced the hotels named as "Best of Choice" award winners. One hotel was selected from each Choice brand in the domestic (and international portfolio where available) for their commitment to superior guest service and operational excellence. The properties rank among the top in Choice Hotels' system for achieving high performance scores and exceptional guest ratings.
"During a year unlike any other in our industry, I am especially proud of the collective response, dedication and resilience of our franchise owners and their hotel staff for everything they've done for our guests and the communities they've impacted," said Patrick Pacious, president and chief executive officer, Choice Hotels. "I want to sincerely thank and congratulate this year's Best of Choice winners for truly going above and beyond to live up to our brand promise of making guests feel welcome, wanted and respected — every time, despite facing challenging circumstances."
Bally's Corporation Launches Mobile Sportsbook In Colorado
Bally's Corporation, a leading U.S. omnichannel provider of land-based gaming and interactive entertainment, announced that it has entered the mobile sports betting market with the beta launch of its mobile sportsbook, Bally Bet, in Colorado.
Bally Bet, which will offer a variety of unique and innovative features to sports betting fans across the Centennial State, was developed by Bet.Works – a premier, U.S. regulated sportsbook technology platform being acquired by Bally's. The beta launch, which will be accompanied by limited marketing, will focus on the deployment, testing and refinement of the Bally Bet app and its content. Bally's intends to incorporate enhancements to the Bally Bet app over the coming weeks.
Shake Shack to Give Vaccinated Customers Free Fries Nationwide
QSRmagazine.com reports Shake Shack is expanding its vaccination promotion in New York to all Shack locations in the U.S., excluding airports, stadiums and ballparks, to encourage even more Americans to get vaccinated against COVID-19. Starting May 21 through June 12, Shake Shack is offering free Crinkle Cut Fries with the purchase of any burger or chicken sandwich by showing proof of vaccination in-store.
“Shake Shack has always prioritized taking care of our communities and we’re proud to be part of their recovery, helping get more people vaccinated and back to gathering again!” says CEO Randy Garutti, CEO.
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