Loyalty360 Reads: May 25 | Walmart, Target Try Local Package Delivery; Herman Miller Launches Online Retail Store; and More

Echoing Amazon: Walmart, Target Try Local Package Delivery
Yahoo.com says Walmart and Target are testing their own home package delivery services in the United States - stealing a page from Amazon's play book - as e-commerce demand strains traditional carriers like United Parcel Service, FedEx and the U.S. Postal Service.

The move is just the latest example of how Walmart Inc and Target Corp are working to close the gap with Amazon.com Inc, the No. 1 online retailer. Amazon has recruited armies of small businesses to provide delivery services from vans emblazoned with the company's logo - an effort that has helped it control customer wait times and costs.
Herman Miller Launches New Online Retail Store Experience
Herman Miller has unveiled a newly renovated retail website tailor-made for customers looking for a supported and seamless purchasing experience. Using more than 110 hours of customer research, in-depth feedback, and user testing from over 200 different participants, the site delivers a consistent experience that implements key changes built specifically to make a customer's journey smooth and easy. The refresh also features additional content that answers common customer questions – all key requests from those surveyed.

"Our new physical Herman Miller Seating stores have proven to be extremely popular with customers around the world," says Ben Groom, Chief Digital Officer at Herman Miller. "They address a critical need in our society right now: how best to improve our Work from Home set-ups and prepare for a more hybrid working future. For customers unable to experience these stores in person, our new site takes the physical experience and brings it into your home virtually."
Kohl’s Betting Activewear, Beauty Will Drive Shoppers Back to Stores
MondernRetail.co says after all department stores took a sales hit in 2020, Kohl’s is out to prove that it has the right assortment to stay relevant as shoppers return to stores.

Now, Kohl’s joins Macy’s and Dillard’s in reporting revenue increases during their first quarter earnings, and performance exceeding predicted expectations in the first quarter of 2021. Kohl’s attributes some of this success to optimized merchandizing strategies, returning consumer interest in the apparel category, and increased foot traffic.
Snap Inc. Announces Augmented Reality Tools and Camera Experiences
Snap Inc. announced new augmented reality tools and camera experiences for Snapchatters, creators, and businesses. Alongside its partners, Snap is building a camera that transforms how its community interacts with the world around them through access to contextual information and richer augmented reality experiences.

More than 5 billion Snaps are created every day on average, making the Snapchat camera one of the most used in the world. Snapchat opens to the camera, so it’s at the center of how the global Snapchat community communicates with friends, expresses themselves, and learns about the world.

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