Loyalty360 Reads: May 22, 2019

Customer Experience
 
Video Streaming and Netflix Rise to First Place in Customer Satisfaction
For the first time, consumers who use streaming services are reporting greater satisfaction than those who use other viewing services. “The video streaming industry also takes the lead over on-demand services when it comes to the quality and reliability of mobile apps and the understandability of service billing.”
 
Google Trips Could Disrupt Travel Business 
“Google announced they are bringing the ability to plan a trip to the desktop. Google also announced a tighter integration between Google Search, Maps, and Google Trips, with new features coming soon.”
 
Nordstrom to Open NYC Store for Women
The apparel retailer is set to open a store dedicated to female consumers this coming fall. “Nordstrom’s new women’s shop is going to be the largest single-project investment in the company’s history. In addition to selling high-end apparel and footwear, it’s expected to be a sought-out dining destination, with a slew of eateries and coffee bars throughout.”
 
Rachael Ray Launches Fashion E-Commerce Platform and Handbag Brand
Some celebrities were influencers before we started calling them “influencers.” Rachael Ray was one of them, and she has launched an e-commerce platform and her own brand of handbags. Uniquely, “Ray is aiming for Moxie Made to stand out from the other e-commerce platforms by not just offering product, but creating a community.”
 
 
Social
 
A Camp for Kids to Learn to Be YouTubers
You read that right. The Wall Street Journal has published a piece about summer camps for kids to learn the skills to become successful YouTubers. “These are day camps where kids as young as 5 learn how to shoot videos, edit sound, and create a personal brand to get them on their way to YouTube stardom.”
 
 
 

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